Update on me in Florida...

Working with Douglas Elliman, Katia focuses her extensive expertise on an exclusive inventory of luxury waterfront properties. With a curated Rolodex of high-net-worth clientele, her comprehensive marketing strategies and her active networking associations span not only from South Florida to New York, but to many destinations across the globe. Katia leverages these marketing efforts to maximize the exposure of her client's properties. Her professionalism in building long-term client relationships combined with her impressive property portfolio, as well as her exemplary market knowledge and concierge service, adds tremendous value to what she is able to accomplish for her clients.

So, now that that is out of the way, this is it, first blog post, what to talk about. I could talk about my extended history with affluent clients from across the globe, or I could talk about the breakthroughs my team and I are making in real estate marketing, or I could even talk about my personalized approach to making sure every property tells a story. You know what, let’s talk about all of that and more. Five-hundred-word limit? No hay problema, let's get started.

I not only focus on local real estate; I take a global approach when it comes to listing every single property. I make sure to use marketing platforms such as email blasts and even contact the press for higher profile properties. I bring my diverse cultural background to the table with every single property, contacting potential buyers in South America to make sure that properties get in front of the most potential buyers possible. I’ve worked with VIP clients through the Sports and Entertainment Division at Douglas Elliman and use those previous connections and experiences as the basis for creating future transactions that not only provide the utmost luxury experience, but the most professional and discreet environment

What about marketing? What do I do differently from the run of the mill agent. I not only invest resources into new and upcoming marketing techniques, but I rally my team as well as the Douglas Elliman marketing team around direct marketing tactics that are just being developed. Marketing can sometimes get lost in the clutter of the day to day, but I make it personal, making sure that every single property tells a story and showing my clients that every single property is treated like a luxury estate.

But how do I tell a story? I do it through information, knowledge, and exposure. I provide every potential buyer with the information necessary to make a transaction, understanding key points about a property that could sway a buyer who’s on the line about buying. I have years of training and knowledge of the real estate market, allowing me to stage and frame my properties in an attractive and marketable way. Most importantly, I focus on social media exposure, putting my properties in front of as many potential buyers, influencers and seasoned realtors as possible. Finally, I generate buzz with the help of my team of videographers, creating videos for every property in order to create a narrative.

I’ve told you my story, now let’s get out there and tell yours.